I will introduce the Starbucks and Caffe Bene. They are coffee chains and very popular in Korea. And many chains are located throughout the Korea. So many people have visited and bought various coffees and cakes. There are always crowded with many people. They enjoy the coffee, study something and take a rest.
Starbucks is from Seattle, America and Caffe Bene is from Korea. Starbucks served local special menu to customers. Starbucks don’t use TV advertising but Caffe Bene uses it. So Caffe Bene spends a lot of money to famous star and support free tickets to them.
I think Caffe Bene is better than Starbucks. Especially, I love its atmosphere and music. Caffe Bene supports various programs and events to customers. For example, Caffe Bene support volunteer work. So they promote their brand and Korea.